Sales, Marketing & Customer Experience

Sales, marketing and customer experience are where commercial ambition meets the customer. Mars Training Centre delivers this portfolio internationally — in London, Dubai, Paris, Amsterdam, Barcelona, Milan, Istanbul, Kuala Lumpur and other centres across Europe, the Gulf and Asia, as well as live online — for directors and senior managers who own brand, revenue and customer functions rather than for those learning the basics.

The category covers the full commercial arc: strategic marketing, brand and positioning, digital and social, content and communications, marketing analytics and return on investment, sales leadership, key accounts, B2B selling, negotiation, customer experience, service, loyalty and complaint handling. Every programme is taught by British practitioners using case material drawn from British, European and Middle Eastern organisations, and every applied exercise is built around the delegate's own market, team or customer base.

Each course runs as a fixed 5-day or 10-day in-person programme and leads to a Mars Certificate of Completion. Sessions are single-language cohorts: the English programmes are delivered in English, and the Arabic programmes are delivered in Arabic by native-Arabic faculty.